Speaker

Herbert Bay

kooaba - Co-Founder & CEO

Herbert Bay is co-founder and CEO of kooaba. He holds a PhD in Computer Vision from the ETH Zurich and a Masters Degree in Microengineering from the EPFL in Lausanne. After graduating from the EPFL in 2002, he was working at IBM Switzerland as Engagement Manager. Herbert Bay participated in an entrepreneurial workshop at Babson College in Boston, MA and in the IMD Executive MBA startup workshop in Silicon Valley in Palo Alto, CA.

AR relation: PhD in Computer Vision: Developed algorithm that is the basis for many AR applications

Focus: Visual search for AR

Statement: AR based on visual information has the highest potential

Keywords: Augmented Print, Object Recognition, Visual Search, AR Business Models

kooaba - Visual Search for Augmented Reality (Herbert Bay, presentation at slideshare)

David J. Blumberg

Blumberg Capital - Managing Partner

David Blumberg is the Managing Partner of Blumberg Capital. David has been investing in early stage technology companies for more than 24 years. His current investment focus includes Digital Media, Social Media, Mobility, SaaS/Technology Enabled Services and Internet. Recently, David has been exploring Augmented Reality as an area for future VC investment.

Prior to founding Blumberg Capital in 1991, David managed technology investments with Claridge Investments, Adler & Co., Apax, and T. Rowe Price Associates. David launched the business development efforts for Check Point Software Technologies.

David earned his AB in Government, cum laude, from Harvard College and his MBA from the Stanford Graduate School of Business and INSEAD. David speaks French and is proficient in Hebrew and Spanish.

David serves as a member or observer on the Board of Directors of CaseStack, DoubleVerify, Correlix, isocket, and Hootsuite Media. He is a member of the Pacific Council on International Policy.

Past Investments: Check Point Software Technologies [CHKP], Teva [TEVA], Creo - Acquired by, Eastman Kodak [EK], DSP Group [DSPG], Electronics For Imaging [EFII], AbirNet - Acquired by Computer Associates [CA], Conduct Software - Acquired by Hewlett Packard [HPQ], Allerez - Acquired by Hewlett Packard [HPQ], Vista Research - Acquired by McGraw Hill [MHP], IP Infusion - Acquired by ACCESS Co., Ltd. [TSE:4513], and Siperian - Acquired by Informatica [INFA].

Matthew Buckland

20fourlabs, Creative Spark - CEO

Matthew developed a passion for all things digital at an early age when, as a seven-year-old, he began programming on his first computer (a ZX Spectrum 48k). He has spoken and guest-lectured on online media issues around the world, including New York, London, Berlin, Amsterdam, Ireland and Kenya.

He is CEO of Cape Town-based start-up Creative Spark (www.creativespark.co.za), a web agency and digital consultancy. He also runs memeburn.com, a site and resource tracking emerging technologies and start-ups on the continent.

He previously headed up and founded 20FourLabs (www.20fourlabs.com), an incubation, innovation division at 24.com, the country's largest online operation. Prior to this he headed up South African online news publisher Mail & Guardian Online for seven years (www.mg.co.za), the oldest on the African continent, which is also co-owned by the UK's Guardian Newspapers Ltd.

For what it's worth, he was in 2009 named one of "SA's top 100 most influential media and advertising people" by the Annual for his work in new media. The Mail & Guardian also named him one of "300 Young South Africans you should take out to lunch", (although this has yet to result in any free lunches). He was also named an upcoming New Media "Mogul" by FHM magazine & nominated for the 2009 Men's Health "Best Man" awards.

Matthew has been involved in the online medium in various capacities, almost since its inception in this country. He worked for the BBC's commercial website division in London (beeb.com) just before "the crash", South African portal iafrica.com, M-Net's Carte Blanche and Avusa (formerly Johncom) Publishing. He is a former chair and founder-member of the local Online Publishers Association (www.opa.org.za) and director of Creative Commons, South Africa. He co-founded award-winning editorial blog Thought Leader (a 2008 Webby Honoree) and blog aggregator amatomu.com.

Matthew is a prominent blogger at www.matthewbuckland.com. One of his proudest moments was when some of the world's biggest blogs -- including Techcrunch, Mashable, his favourite site, Wired.com, and technology site Techmeme -- tried to break his servers by linking to his blog. His next proudest moment was when his blog scooped "best business blog" at the 2008 SA blog awards. He was also proud to share the stage with Wikipedia founder Jimmy Wales in a talk on "Future Web Trends" in 2007.

Matthew is a tech commentator on Cape Talk 567 and Radio 2000. He's a contributor to US journalism site Poynter Online (www.poynter.org) and former columnist for The Media magazine (www.mg.co.za/netsavvy). He was a judge at the HighWay Africa new media awards and e.tv show the Amstel Salute to Success where entrepreneurs were awarded for pitching winning business models.

While GM at Mail & Guardian Online, the online business underwent a turnaround, achieving historically high revenue and readership numbers, regularly featuring as one of the country's top ten websites and the third biggest news site (Nielsen//Netratings). Under his watch the site went through a complete overhaul, redesign and redevelopment, which included building a new CMS, inhouse from the ground up. In recent times the site launched 11 new online brands and 7 new mobile sites, including the flagship m.mg.co.za. The site's Thought Leader "editorial blog" and newsinphotos.co.za were recognised by the 2008 Webby's alongside big international brands like the New York Times, CNN, CNBC, CBS, New York Observer and Washingtonpost.com. It also won "SA Blog of Year 2008".

He holds a Bachelor of Arts degree from Rhodes University, with three majors in journalism, philosophy and history. Matthew is a new media graduate and knows no other medium!

His favourite colour is still red.

Matthew is active in AR since 2009 - Special interest: Augmented Reality Social Networking

Focus: R&D in AR

Vision: AR as a mode of discovery

Statement: We should see AR as the "third web" -- a data layer over reality, somewhere in between the web in the browser as we know it now and virtual worlds.

Keywords: AR Mobile, AR iPhone apps, AR in online media, AR social networking

Russell Buckley

AdMob Inc. - Vice President Global Alliances

Russell is a leading expert on mobile marketing, having overseen thousands of campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing. Russell learned about AdMob soon after the launch and joined as its first employee, with the remit of launching AdMob into the EMEA market.

Russell is currently Global Chairman of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.

AdMob Inc: AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 5 billion mobile banner and text ads per month. AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company.

David Caabeiro

Sequence Point Software - Founder

David started developing for Symbian in 2002, after working mainly on POSIX systems during his university years. As a Symbian developer, he's been working as an independent consultant for companies in Europe and the USA, working on different technologies including telephony, voice over IP, location based services and multimedia.

He's an active member in the Symbian developer community, having participated in some technical papers and the book "Porting to the Symbian Platform" (Wiley).

In 2009 he founded Sequence Point Software, a company based in Barcelona which provides consulting services focused around Symbian development.

Max Celko

Futurist, Innovation Consultant

Max Celko is a futurist and innovation consultant based in New York City, Berlin and Zürich. His main area of expertise is emerging trends in media and technology and their implications for business and society.

Max has worked internationally with trend consulting and brand strategy agencies including GDI (CH), TrendONE (D), PSFK (USA), Peep Insights (USA), Strange Matter (USA), and CScout (USA) for corporate clients such as BMW, Samsung, Vodafone and Harman Kardon.

He regularly publishes articles on technological and societal trends in print publications such as DU Magazine, GDI IMPULS and FOCUS.

Max studied media, film, sociology and philosophy at universities in Zürich, Berlin and Beijing, and holds a Master degree in Media Science from HFF Potsdam-Babelsberg.

Chetan Damani

acrossair - Founder, CEO

acrossair: Building AR experiences on the iPhone since 2008, creators of the acrossair browser and the nearest tube range of AR applications.

Chetan Damani is founder and CEO of acrossair, a company dedicated to building advanced iPhone games and augmented reality applications using the OpenGL library. The company's NearestTube application was first introduced in UK in July 2009 and has been adapted to San Francisco and New York.

Prior to acrossair, Chetan and his business partner have launched multiple successful companies in the Internet space. In 1997 Chetan founded Imano, a full service interactive agency, working with clients such as Nestle, Citibank and Hotels.com helping brands make the most from the Web. CommerceNow, founded in 2003, provides a SaaS e-commerce solution targeting Small and Medium-sized businesses that want to outsource their sell-side e-commerce operation. The team soon followed with the launch of TVguide.co.uk, the largest TV listings site in the UK. The TVguide Web platform currently operates in the UK, India and Ireland with the US due to launch in the next few months.

Keywords: Geospatial, Augmented Reality, iPhone

Martin Duval

bluenove - Founder, CEO

Martin Duval is the founder and CEO of bluenove, a consulting firm developing open innovation programmes and implementing sustainable change through collaborative innovation.

Since 2001 at Orange, Martin has been developing and managing innovative projects and services most of them partnering with startups worldwide, ranging from mobile applications, convergence, digital entertainment & media. In 2006, he built a 'Corporate Open Innovation' programme at Orange, the 'Orange Start Up Programme' focusing on innovative mobile/web 2.0 services. Martin holds a Master in Physics, a Master in Telecommunications and an MBA (Chicago). He started his career in the aerospace industry, followed by management roles in Change Management consulting and Venture Capital.

Dave Elchoness

Iryss - CEO

Dave Elchoness is the CEO of Iryss, maker of Tagwhat, the social augmented reality network.  Now in private beta, Tagwhat combines a robust on-line, map based interface with Iryss' proprietary mobile AR for a powerful create and share user experience with broad applicability. An innovator in emerging social technologies, Dave has contributed to reports by Forrester Research and BusinessWeek and addressed audiences from the ION Game Conference to the American Bar Association and SIIA. Dave lives with his wife and three sons in Boulder, Colorado.

Active in AR as maker of Tagwhat, the Social Augmented Reality Network

Focus: Innovative, Practical, and Meaningful Uses of Augmented Reality 

Keywords: Mobile Augmented Reality, Social Augmented Reality, User Generated Content, Internet of Things

Marc René Gardeya

Hoppala, CEO

Marc René Gardeya is founder and CEO of Hoppala, Stuttgart. Hoppala is a systems integration service provider with focus on the integration of contents into mobile augmented reality space. He is also Manager Quality Assurance at Layar, Amsterdam. Layar is the inventor and provider of the world's largest and most popular mobile augmented reality platform.

Marc started application development for Layar in summer 2009. He was one of the first 50 developers worldwide granted access to the upcoming Layar API during the Layar Beta Developers program. His work was presented on the Layar NEXT event in August 2009 when Layar launched it's open platform Layar 2.0.

Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.

Eric Gehl

Total Immersion

Before joining Total Immersion taking over a COO position, Eric Gehl served during 15 years in various executive and operational roles in the Telecommunications industry. He started his career at Munich-based Siemens AG where he gained technical and multi-cultural experience from managing Mobile Network projects in countries like Morocco, Vietnam, Mexico, Sweden and USA to name but a few. He joined in 2001, Steleus SA a performance management company located in Lyon where he took over the President position before relocating to the US managing the Communication Software Solutions Group division at Tekelec Inc as President&General Manager.

Eric Gehl is a graduate in Optoelectronics and Computer Sciences from the University of Metz and furthered his education to include a BSc in Electrical engineering from the French-German Institute of Technology & Business.

Daniel Gelder

Metaio - VP Sales & Marketing

Daniel Gelder is responsible for global operations in sales & marketing at metaio, a leading technology company in the AR space that has been a pioneer for dozens of AR-innovations since 2003.

Daniel will introduce metaio's Unifeye® platform, the world´s most comprehensive software development kit for creating augmented reality (AR) applications and address fascinating marketing experiences, mobile augmented reality games and innovative retail solutions. Furthermore there will be a presentation of the completely revised mobile AR platform junaio, which is the world's first social augmented reality browser to merge the virtual world with reality. Practical use-case examples will be shown as well as the development framework (API) and the possibilities for third parties on the open platform.

Keywords: AR solution provider, AR products, mobile AR, industrial AR, social AR platform, AR for developers

Dr. Michael Klein

INM Institute for New Media - Director

Dr. Michael Klein, director of the INM Institute for New Media in Frankfurt/M., Germany since 1994. Independent consultant and project manager for R&D, conceptual design and realisation of internet & mobile platforms and mixed reality applications. Founder and managing director of several start-up companies. Special interests in interactive new media solutions in the context of art, science and application.
Born 1960, studied physics at the universities of Wuppertal and Tübingen, doctors degree in theoretical chemistry (complex systems theory).

Active in AR with interactive new media art installations since 1994 - Special interest: interactive installations as augmented experiences

Focus: R&D and future AR applications - Vision: AR based virtual-real ("v-real") identities

Statement: Think laterally. The ultimate goal of AR is the total entanglement of real and virtual realities to a new entity.

Keywords: Interactive augmented environments,  multi-sensuous AR applications, AR enhanced digital signage

Johannes Koblenz

Fjord – UXD

Johannes Koblenz is a user experience designer working for Fjord´s Berlin office. He has over 9 years of experience in the field of design for different media platforms such as web, mobile and film and has over the last years been focussing on interaction design & user experience concepts for location based services, social networks, touch mobile devices, and augmented reality services. Johannes worked on projects for customers like Nokia, Ericsson, Real Networks, Mercedes Benz, BMW, Siemens, Deutsche Bank, Designhotels and won numerous national and international design awards.

Focus: User Experience in AR - Vision: AR replaces search, becomes an intuitive personalized discovery tool and needs to be seemlessly integrated into the device.

Keywords: User Experience, Location Based Services, navigation, intuitiveness, discovery, use cases, touch devices

Laurenz Lenkewitz

Hiwave - Founder & CEO

Laurenz has been working in the internet, advertising, and telecommunications industry for 14 years in the areas of general management, sales, marketing and business development. Prior to founding Hiwave, a multiple award-winning Proximity Marketing and Mobile solutions company, he was project manager for online banking, editor-in-chief of several crossmedia platforms (online and print), and marketing director in online and search engine marketing. At Hiwave, he works for brands like Deutsche Telekom, Electronic Arts, Telefónica o2, and Red Bull.

Focus: Ubiquitous user-centric wireless ad-hoc networks.

Vision: Integrating Proximity Marketing into AR.

Statement: AR can help to make the 'internet of things' transparent.

Mark Miller

CatCap - CEO

Bio in German: Mark Miller studierte Wirtschaftswissenschaft und Information Management an der Universität Witten/Herdecke und an der University of Texas at Austin (als Stipendiat des Verbandes der Deutsch-Amerikanischen Clubs und mit einem Fulbright-Scholarship). Er wurde ausgezeichnet mit dem Bertram-Preis für Wirtschaftswissenschaft und gewann den Entrepreneurship-Essay-Wettbewerb der Universität Kassel. Als Diplom-Betriebswirt (BA) war er bei der Deutschen Bank im Firmenkunden- und Vermögensverwaltungsgeschäft tätig. Bei der Bertelsmann AG prüfte er als Analyst strategische Beteiligungsmöglichkeiten. Insgesamt war er an über 90 erfolgreichen Transaktionen beteiligt

Leif Oppermann

Fraunhofer FIT – Mixed Reality

Leif Oppermann studied Medieninformatik at the Hochschule Harz in Wernigerode (Germany, 2003) and holds a doctoral degree from the University of Nottingham (England, 2009). He worked as a research scientist for Hochschule Harz from 2003-2004, at the Mixed Reality Lab in Nottingham from 2004-2009, and since 2009 at Fraunhofer FIT in Sankt Augustin.

Leif is a technical person who often acts as the facilitator in interdisciplinary projects where design meets technology. He is used to working with artists in research projects, and is concerned with Augmented Reality / Mixed Reality since he first came across the subject during his studies in 2001.

Leif has been involved in the development, staging, evaluation, and dissemination of several mobile Mixed Reality applications. Highlights include: "'Ere be Dragons / Heartlands" by Active Ingredient (presented with Hewlett Packard at Game Developers Conference 2007 in San Francisco, and awarded the Nokia Mindtrek Ubimedia Award 2007 in Tampere), "Love City" by Active Ingredient in 2007, "Rider Spoke" by Blast Theory in 2007/2008, and "Time Warp" by Fraunhofer FIT in 2009/2010.

AR Activities, three taglines:
- Active in Augmented Reality since 2001
- Interested in the processes and infrastructures that make things work
- PhD thesis on "Facilitating the Development of Location-Based Experiences"
Note: if you take only one, please take the last one.

Keywords: Mixed Reality, Mobile Augmented Reality, Ubiquitous Computing, Pervasive Games, Participatory Design, Cooperative Prototyping, Working with Designers

Alex Olwal

KTH Stockholm

Alex Olwal (Ph.D. Computer Science) is a research scientist in Human-Computer Interaction (HCI) at KTH in Stockholm. He has previously worked with advanced HCI technology at Columbia University (NY), UC Santa Barbara (CA) and Microsoft Research (WA). Alex's research (www.olwal.com) focuses on interaction techniques and technology for handheld and spatial Augmented and Mixed Reality systems. His research interests include spatially aware mobile devices, ubiquitous computing, touch screen interaction, as well as novel interaction devices and displays.

AR ACTIVITIES / AR-affine memberships
Alex has been working with VR and AR for over 12 years, and is an active participant in the research community. He contributes to numerous research conferences, including ISMAR (International Symposium on Mixed and Augmented Reality, "the premier AR forum"), where he has presented research work since 2001.

Recently, Alex and his colleague Anders Henrysson won a Judge's Choice Award in the Forum Nokia Challenge for the project: "LUMAR: A Hybrid System for 2D and 3D Mobile Augmented Reality".(www.olwal.com/?lumar)

Focus: New interaction techniques and technologies for AR, ubiquitous computing and mobile devices.

Statement: Effective and intuitive techniques for interaction and manipulation of the real and virtual will bring AR to the next level.

KEYWORDS: user interfaces, human-computer interaction, interaction, touch, displays, ubiquitous, 3D

Robert Rice

AR Consortium

Robert is an author, technology entrepreneur, futurist, and a recognized world leader in pioneering the commercialization of mobile augmented reality. With more than 17 years of experience he is a passionate innovator and is continually seeking to advance the state- of-the-art of dynamic and interactive technologies. Robert is the author of MMO Evolution and a contributing author in Working Through Synthetic Worlds. Robert is the CEO of Neogence Enterprises, and Chairman of the AR Consortium.

Robert collaborated on the first conversion of a single player PC game to a virtual reality game in 1992 at the first virtual reality entertainment company in the US. Over the last two decades he has gained broad and in-depth experience in design, development, production, project direction and executive management with a number of start-ups including Alternate Worlds Technologies, Arckosian Entertainment, ZReality, Orchid Media International, Neogence Enterprises, and others. In addition to consulting for a number of startups and established high-tech and interactive media companies, he was the creative driving force behind the Immortal Destiny MMORPG Project (suspended development) and is the former publisher of the Storm Riders Online MMORPG.

Recognized as an Internet Gaming Pioneer by Advertising Age magazine in 1996, Robert was also called a Founding Father of the Digital Nation in 1998 by The Raleigh News & Observer while he was designing immersive interfaces and next-generation concepts for a 3D internet. He is an authority on mobile augmented reality, persistent immersive environments, virtual reality and worlds, massively multiuser online games, and simulations.

Matthias C. Sala

Gbanga Founder & CEO

Matthias C. Sala, MSc in Computer Science ETH Zurich

(German bio text) Matthias wuchs als Tessiner in Basel auf. In Zürich studierte Matthias dann ubiquitäres Rechnen, verteilte Netzwerke und pervasives Spielen, nervte als Hilfsassistent seine Informatikstudenten und schloss im Frühling 2006 mit dem MSc in Computer Science an der ETH Zürich ab. Während seiner Zeit an der ETH erfand er neue Abfallsysteme. Zudem bastelte er im Siemens Smart Home Lab an denkenden Kühlschränken und er sinnierte über mobile aktivitätsbezogene Werbung beim Palo Alto Research Center (PARC) im Silicon Valley. Und als Schweizer dort gearbeitet zu haben, das ist schon was. Gelegentlich schmeisst er auch Parties, so wie das SuperHappyDevFlat und StartupCamp Schweiz. Nebenbei networkt er als Gründungsmitglied und Präsident der International Game Developer Association Chapter Switzerland (IGDA). Als Gründer und Chef bei Gbanga vermischt er die reale mit der virtuellen Welt, auch seine eigene.

Gabriel Shalom

KS12 (Co-Founder) - Art Director, Transmedia Producer and more

Gabriel Shalom is a videomusician, art director, transmedia producer and media theorist living and working in Berlin, Germany. He writes a blog about the future of cinema where he attempts to articulate a new movement in aesthetics called Hypercubism.

His video art takes the form of rhythmically edited audiovisual compositions. He is the co-founder of KS12, a boutique creative studio which produces projects such as Postcards from Berlin, a participatory storytelling project, as well as servicing clients in arts and culture. His recent video Delivered in Beta was the outcome of an experimental approach to immediated autodocumentary put into practice during Berlin Social Media Week 2010.

Since Spring 2009 he is adjunct faculty at the Berliner Technische Kunsthochschule where he lectures on film, audiovisual performance, video art and motion graphics.

AR Aura Recognition (session at production track, video)

Matthew Szymczyk

Zugara, CEO

Matthew is CEO of Zugara,he drives the firm's strategic and creative vision for a roster of globally recognized brands. His vast experience in interactive marketing has fostered some of the most influential integrated marketing campaigns of the last decade for Fortune 500 brands including Lexus, Sony PlayStation, Reebok and Toyota. Although Matthew has a deep understanding of emerging technologies and the Gen X/Y demographic, he firmly believes that "Story, Stats, and Strategy" are the crucial elements to every successful interactive marketing campaign. Matthew's core industry passions include Interactive Video, Augmented Reality and Mobile Marketing.

Matthew is currently spearheading Zugara's development of the largest Facebook Community dedicated to Augmented Reality. Matthew has also helped contribute to furthering Interactive Marketing Best Practices on the web, with an ongoing role as a judge for the WebAwards and panelist for iMedia Connection's Creative Showcase.

A native of Chicago, Matthew currently resides in Los Angeles and is an avid gamer and film enthusiast.

Markus Tripp

Mobilizy - System Architect

Markus Tripp is system architect at Mobilizy. He is in charge for the content eco system and search technology for the Wikitude world browser. Additionally he developed Wikitude.me the social web interface to Wikitude. Previously, Markus worked for Sony in Austria and Germany, where he was leading software architect of the music download and streaming server platforms Connect Europe and StreamMan (Vodafone music). Prior to that he lead a team to develop solutions for the MHP (multimedia home platform).

Markus studied computer science at the University of Salzburg and as an Austrian he loves to ski in winter.

Wikitude Drive is Grand Prize Winner Navteq Challenge 2010.

Prof. Frans Vogelaar

Hybrid Space Lab - Principle

Professor Frans Vogelaar is principle of Hybrid Space Lab (Amsterdam/Berlin), a r&d and design practice focusing on the hybrid fields that are emerging through the combination and fusion of environments, objects and services in the information/communication age.

In 1998 Frans founded at the Academy of Media Arts Cologne the first Department of Hybrid Space worldwide. His department has been awarded a series of international prizes such as the YAHOO! University Design Expo 2007 prize and the Cologne International Design Prize 2008.

Frans was born in The Netherlands and grew up in Zimbabwe and The Netherlands. He studied industrial design at the Design Academy in Eindhoven and architecture and urbanism at the Architectural Association School of Architecture (AA) in London. He worked at the architectural and design office Studio Alchymia (Allessandro Mendini) in Milan and at the Office for Metropolitan Architecture (OMA/Koolhaas) in Rotterdam.

His work has been presented at international congresses and exhibitions and has been published internationally (Austria, Canada, China, Czech Republic, Denmark, Germany, Greece, Finland, France, Italy, Latvia, Pakistan, Poland, Portugal, Switzerland, Singapore, Spain, The Netherlands, Turkey, UK, USA).

Pia Vuohelainen

NAVTEQ - Partner Manager EMEA, Partner & Developer Programs

Pia has been working in the telecommunications industry for over 12 years in the areas of partnership management, sales, marketing and business development. She joined NAVTEQ in January 2008. Prior to joining NAVTEQ, she was a Lead Consultant for Idean, a company focusing on User Experience and Digital Service Design. Her core competence area was new digital service concept creation and User Experience

For several years Pia worked in Nokia on the device side. She was instrumental to their Mobile Software Unit's strategy, heading Forum Nokia's Strategic Initiatives and working with mega operator sales in Nokia Enterprise solutions.

Pia holds a Master of Science degree in Industrial Management and Business Administration from Tampere University of Technology. Additionally she has for years studied psychology, leadership coaching and human behavioral sciences.

Prof. Roland M. Wagner

Dr.-Ing., Professorship for Geoinformation - Beuth University for Technology Berlin

Roland Wagner was in October 2008 appointed to a professorship for Geoinformation at the Beuth University for Technology Berlin (BHT Berlin) with a focus on Spatial Data Infrastructures (SDI) and Location-based Services (LBS). Previously he served since 2005 as a post-doc at the Institute for Geoinformatics (IfGI the Westfälische Wilhelms Universität Münster). In the timeframe 2000 to 2005 he was employed at the Fraunhofer Institute for Software and Systems Technology (Fraunhofer ISST, Berlin / Dortmund) as scientific assistant and he received his doctorate in 2003 at the TU Berlin about GDI.

Previously, Roland M. Wagner studied from 1994 aerospace engineering with a focus on control theory and computing at the University of Stuttgart. Besides the professional career he worked in France, Ukraine, Canada and China (Beijing, more than one year). He is chairman of an Open Geospatial Consortium (OGC) working group since 2004 and he was appointed as an official consultant in the INSPIRE SDI directive by EU in 2005.

Piotr Walczyszyn

Adobe Systems

Piotr Walczyszyn is a Platform Evangelist for Adobe Systems responsible for messaging around the Adobe Platform technologies, including Adobbe Flash, Flex, and AIR.

Previously to Adobe, Piotr co‐founded biggest social networking portal for lawyers community in Poland that is based on AJAX technologies and follows latest Web 2.0 trends. He also has a strong background in enterprise architectures like JEE and .NET Framework. His broad knowledge of enterprise solutions comes from years of work at ABB Corporate Research Center where he was managing software engineering group responsible for building mission critical manufacturing execution systems.

Piotr received his Masters degree at Polish‐Japanese Institute of Information Technology in the faculty of Databases and Server Side Programming. X‐icco an Open Source "XML Database Engine for Mobile Devices" was his Masters thesis project. It was also his first but not last close contact and participation in Open Source community. He also studied management and marketing at Leon Kozminski Academy of Entrepreneurship and Management.

Piotr was born in Warsaw/Poland but currently shares leaving location between Warsaw and Cracow. He spends his free time with family and friends, but also enjoys mountain baking, windsurfing and snowboarding.

Michael Zöllner

Fraunhofer IGD - Interaction Design (VR/AR)

Michael Zöllner studied Communication Design at University of Applied Sciences Würzburg (Germany) and imedia Academy (Rhode Island School of Design, USA). He has worked as interface designer for several agencies like Pixelpark AG for customers like Adidas, Bertelsmann, Vitra and Smart before he joined Fraunhofer IGD in 2002.

His main duties at the department "Virtual and Augmented Reality" are the development of interaction concepts, Interface and Information Design. He developed several novel interaction devices like Cercon Move (Degudent), MovableScreen and Fraunhofer IGD's Multi-Touch Table and Wall. From 2006 – 2009 he was Scientific Leader of the European funded project iTACITUS and developed novel interaction paradigms for Mobile Augmented Reality in Cultural Heritage.

In 2009 he developed one of the first iPhone Augmented Reality applications "TwittARound" and developed the concepts of "Snapshot Augmented Reality" and "Reality Filtering / Remixed Reality".